AutoMobility Advisors (AMA) proudly presents its latest white paper: “AMA’s 7 Rules for Connected Vehicle Data Collection and Utilization.” Authored by Allen Levenson, Director of Data & Analytics, and Chip Goetzinger, Solutions Director, this comprehensive guide is essential reading for industry professionals navigating the complex landscape of connected mobility.
Today’s automobiles are more than mere vehicles; they are sophisticated computers on wheels, generating vast amounts of data with every mile driven. This data, ranging from vehicle usage patterns to telemetry insights, holds immense potential for both internal optimization and external monetization. However, realizing this potential requires a strategic approach to data collection and utilization.
In recent years, the automotive industry has witnessed ambitious projections regarding the monetization of vehicle data. Yet, despite initial optimism, challenges have emerged, including regulatory hurdles, ethical concerns, and customer backlash. The recent controversy surrounding General Motors’ sale of driving behavior data underscores the importance of responsible data practices.
In response to these challenges, AutoMobility Advisors has developed a set of guiding principles to ensure the responsible collection and utilization of connected vehicle data. These principles, encapsulated in AMA’s 7 Rules, serve as a blueprint for industry stakeholders seeking to navigate the complexities of data-driven mobility solutions.
As the automotive industry continues to embrace the era of connected mobility, responsible data practices are more critical than ever. AutoMobility Advisors stands at the forefront of this transformation, advocating for ethical, customer-centric approaches to data collection and utilization. With AMA’s 7 Rules as a guiding framework, industry stakeholders can navigate the complexities of data-driven innovation while upholding the highest standards of integrity and accountability.
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by AutoMobility Advisor’s Partha Goswami
The mobility industry is experiencing the most significant transformation in its century-long history. While Connected vehicle, Autonomous technology, Services, and Electrification (CASE) remain crucial components of this transition, the fundamental shift lies in the evolution from a mechanical hardware-centric system to a cloud-connected, software-centric, and sustainable re-engineering of vehicles as platforms.
Over the past decade, the industry has witnessed remarkable changes, and the last six months have been particularly eventful. Here’s a summary of recent developments:
AV Testing and Safety Discussions: In September, a Cruise autonomous robotaxi encountered a revealing edge case, sparking an industry-wide discussion on AV testing, deployment, and safety. This discussion is expected to shape future deployment and investment strategies.
Rise of Large Language Models (LLMs): ChatGPT, introduced less than a year earlier, has made large language models (LLMs) almost synonymous with AI. By the end of 2023, even the automotive industry had adopted LLM technology to develop AI-driven voice assistants.
Electric Vehicles (EVs) and CES: At the Consumer Electronics Show (CES) in January, there were as many electric construction and farming machines showcased as electric cars. The event also underscored the emergence of a supply chain ecosystem ready to support software-centric vehicle development.
Apple’s Car Project and Xiaomi’s Entry: After a decade of development, Apple announced the termination of its much-speculated-about “car project”. Concurrently, Xiaomi, the third-largest global smartphone manufacturer from China, unveiled its flagship automobile at the Mobile World Congress (MWC) in February 2024. It’s worth noting that Xiaomi did not exist before 2010.
The EVOLUTION IN MOBILITY TECHNOLOGY Report explores the evolving trends of the mobility industry, leveraging a decade of experience in observing and analyzing emerging technology trends. It distills recent developments and showcases technologies demonstrated by stakeholders, framing them within the context of the industry’s ongoing transformation.
The result is a comprehensive assessment encapsulated in twelve specific themes or trends that define the industry’s transformation. These trends have not emerged from isolated events but are the culmination of years of developments, linking recent stories, press releases, or technology demonstrations with perspectives from the past.
Takeaways for Your Organization:
◈ Whether you’re a strategist, technologist, decision-maker, veteran, or newcomer to the auto industry, and regardless of whether your organization is an Original Equipment Manufacturer (OEM) or a startup, this report offers affordably priced insights that may reaffirm your perspectives or provide new insights.
◈ It provides key information to enhance your understanding of this dynamic and evolving industry at this critical juncture, offering guidance on navigating the rapid changes and seizing opportunities in this new era of mobility.
“The Evolution in Mobility Technology report by PG Mobility Analysis stands out for its comprehensive exploration of the ever-evolving transport sector, enriched by Partha’s profound industry insights. Leveraging Dr. Goswami’s extensive background, the report skillfully distills complex industry movements, enriching them with detailed observations and empirical data. It emerges as an invaluable resource, offering remarkable depth of information at an unbeatable value.”
“The Evolution in Mobility Technology report from PG Mobility Analysis takes the many rapidly moving industry trends, filters them through Partha’s deep experience as an industry insider, and bolsters his insights with observations and raw data. It’s a trove of information at an excellent price.”
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