Fleet and Connected Vehicle Executive to Strengthen OEM Advisory and Telematics Strategy for Growing Automotive Consulting Firm

MARIETTA, Ga. — March 2026 — AutoMobility Advisors is pleased to announce the appointment of Rob Minton to their growing consulting practice as a Principal Consultant. Rob brings more than 26 years of automotive industry experience, including over two decades in commercial fleet, and will leverage deep expertise in fleet strategy, connected vehicle programs, telematics, and OEM relationship development to support AMA’s clients in navigating one of the industry’s most complex and fast-moving sectors.

Rob brings a rare combination of manufacturer-side depth and fleet sector expertise. Over 13 years at General Motors, he built hands-on experience across communications, sales, and marketing with fleet customers and fleet management companies. He then spent a decade with Geotab, the world’s leading commercial telematics provider, setting strategy for national fleet sales and managing commercial relationships with automakers, fleet management companies, national upfitters, and related stakeholders.

As Geotab’s lead for OEM relationships in North America, Rob negotiated data licensing partnerships and helped shape the connected vehicle landscape from the inside. He has worked with major global OEMs, EV manufacturers, and car and ride-sharing companies on IoT stack strategy, including cloud platforms, SaaS, and hardware. He currently serves on the board of the Connected Vehicle Trade Association.

In 2025, Rob received the Lifecycle Award from Bobit Business Media, recognizing career-spanning contributions to the fleet industry in leadership, innovation, and service.

“I’m thrilled to join the AutoMobility Advisors team,” said Rob. “The intersection of fleet operations, connected vehicle data, and OEM strategy is exactly where I’ve spent my career. I look forward to collaborating with the team to help our clients turn that complexity into competitive advantage.”

George Ayres, Managing Director of AutoMobility Advisors, said, “Rob has spent decades at the center of fleet, telematics, and connected vehicle development. He understands this landscape from both the OEM and operator side, and that dual perspective is exactly what our clients need right now. We’re excited to welcome him to the AMA team.”

In the past four years, AutoMobility Advisors has worked with clients across the mobility landscape, including OEMs, ride-sharing companies, connected vehicle platform providers, software development and engineering firms, and many other automotive ecosystem innovators. The team at AMA provides professional, experienced, fractional executives who work as a team to deliver traction and business results cost-effectively and transparently. Learn more at automobilityadvisors.com.

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