Refining the IVI Experience: Exploring Opportunities Beyond the Dashboard, a panel led by George Ayres

Refining the IVI Experience: Exploring Opportunities Beyond the Dashboard," led by George Ayres

June 6rd, 2024 | Detroit

The last panel discussion I attended at AutoTechDetroit2024 was a fitting conclusion to an excellent series of sessions and discussions. The session, on the topic of “Refining the IVI Experience: Exploring Opportunities Beyond the Dashboard,” was moderated by George Ayres, Managing Director at AutoMobility Advisors. The featured panelists were: Daniel Underwood from Nissan Motor Corporation Technical Center North America, David Kirsch from American Honda Motor Company, Inc., Elaine Chung from Wards Intelligence and Francesca Forestieri from GlobalPlatform™

The discussion emphasized the importance of balancing customer expectations with standardization efforts. OEMs aim to simplify integration processes while enabling a robust third-party ecosystem. This ecosystem can offer platforms and solutions that align with open-source standards and utilize generic data, which is crucial for cost feasibility and broader access.

Another critical point was the potential use of biometrics, similar to those in smartphones, as a future security solution for in-vehicle infotainment systems. The principle of “First, do no harm” remains paramount as new technologies are introduced.

As the industry progresses towards hands-off driving and autonomousvehicles, the challenge lies in bringing, safety, connectivity personalization, and entertainment to users in a balanced manner. This approach varies across OEMs, and the focus remains on primarily safety and enhancing the user experience.

Privacy concerns were also highlighted, with a strong emphasis on providing services that protect user data. At the same time, OEMs are actively seeking innovative solutions to these challenges while protecting user data.

Events like AutoTech Detroit are invaluable for showcasing products and fostering discussions that drive the industry forward.

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