Getting HMI Right for the Autonomous Era How the in-vehicle experience is transforming
As the automotive industry accelerates toward a future defined by autonomy, the importance of Human-Machine Interface (HMI) is coming into sharper focus. Once considered a collection of knobs, buttons, and screens, HMI now stands at the intersection of safety, brand identity, and user experience.
Global Innovation Finds a Home in Georgia
When the mobility community gathered in Atlanta for the ITS World Congress 2025, held August 24 through 28, one thing was clear. The future of transportation is not arriving someday in the distance. It is already here.
Atlanta Moves into the Robotaxi Era
Lyft and May Mobility launched their first autonomous service in Midtown Atlanta today. At the very same time, Amazon’s Zoox opened its toaster-shaped pods to the public in Las Vegas.
Two cities. Two different strategies. One clear message: the age of the robotaxi isn’t theoretical anymore. It’s here.
The ITS World Congress 2025: Where AI Meets Trust on the Road to Autonomous Mobility
The ITS World Congress 2025 in Atlanta proved once again why it remains the premier stage for charting the future of mobility. Thousands of industry leaders gathered across five days, revealing a profound shift: AI has become the operating foundation of modern transportation systems.
AMA at ITS World Congress 2025
When the mobility community gathered in Atlanta for the ITS World Congress 2025, held August 24 through 28, one thing was clear. The future of transportation is not arriving someday in the distance. It is already here.
Powertrain Priorities
Five years ago, EVs were predicted to be the sole future of automotive manufacturing and consumption. Politicians, consultants, pundits, industry experts, and anyone with a stake in the manufacturing process lauded EVs as the surefire next step towards saving the environment and ushering in a cleaner future.
Refining the IVI Experience: Exploring Opportunities Beyond the Dashboard,” a panel led by George Ayres
“Data as a Service: Unveiling the Road to Data Mastery,” moderated by Partha Goswami
Revolutionizing Auto Tech: Subscription Services, Infotainment, and Fintech.” Moderated by Dan Teeter
Revolutionizing Auto Tech: Subscription Services, Infotainment, and Fintech.” Moderated by Dan Teeter
“Data as a Service: Unveiling the Road to Data Mastery,” moderated by Partha Goswami
“Data as a Service: Unveiling the Road to Data Mastery,” moderated by Partha Goswami
Fireside chat on “Gen AI Drive: Unleashing the Power of Generative AI in Automotive Infotainment.”with Chip Goetzinger
Fireside chat on “Gen AI Drive: Unleashing the Power of Generative AI in Automotive Infotainment.”with Chip Goetzinger