Category: Automotive Technology solutions

Over-the-air Software Updates (OTA), Software Defined Vehicle (SDV), Digital Twin, Edge Computing, Cloud-to-Cloud Integration

Tariff Test

USA tariffs 2025

New US government administrations are always a time of opportunity and challenge for the auto industry. Shifts in policy and ideology can heavily impact everything from the supply chain to consumer behavior, so as an administration changes from one political side to another, industry experts and executives wait with baited breath for what is to come. In November, the Trump-led Republican Party was elected to take power in both the Executive and Legislative branches of the US government.

CES 2025 – AMA Summary

CES 2025 Trend Report by AMA

he start of this month marked  the most important event of the year for cutting edge technology, the 57th annual Consumer Electronics Show.

EXTRA! Vehicle-to-Grid Expansion Saves Planet!

EXTRA! Vehicle-to-Grid Expansion Saves Planet! The Roadmap Newsletter

the AutoMobility Roadmap on California’s energy dynamics and the role of electric vehicles! Despite challenges in solar overgeneration, EVs present a solution to utilize surplus energy effectively.

An Automobility Start-up from ITALY!

Innovation and technological development in the automotive industry is a global phenomenon. Companies hailing from all over the world create and invent revolutionary products and services, driving the advancement of technology forward at a breakneck pace. Hailing from Rome, Italy, 2hire, an auto mobility company specializing in car sharing, rental, and connected services, is one of these global innovators. Founded in 2015 as a moped-sharing company for students of LUISS University in Rome, 2hire has humble beginnings. The company quickly became something more though, transitioning from focusing solely on scooters to connected vehicles in 2016. CEO and Co-Founder Filippo Agostino, COO, and Co-Founder Elisabetta Mari, and Head of Product Design Giacomo Agostino describe this transformation the best: “The 2hire team is composed of tech experts who have a strong background in the communication protocols of vehicles. Our team was originally founded with the mission of bringing shared and sustainable mobility to the city of Rome through the launch and operation of an electric moped-sharing service. However, over time, we have pivoted towards developing the technology that supports these types of services. Our approach is software-based, which sets us apart from our competitors and allows us to offer a hardware solution that is easy to install and customizable for each mobility operator’s specific needs.”  By 2017, 2hire had rolled out a brand new prototype device that was able to remotely lock and unlock the doors of a Fiat 500L. Securing multiple investments from venture capitalist firms, 2hire was able to turn this prototype piece of hardware into a universal device and launched an API layer named the “Adapter,” which would become the foundation of their business, and allowed them to take the company international. Less than two years later, 2hire was providing mobility services to vehicles and companies in Italy, Spain, France, and across South America. Driven by a relentless passion for sustainable technology, the 2hire team took a small startup firm and turned it into a rapidly growing global presence. When asked what motivated them to push through the trials and tribulations of being a startup, Filippo, Elisabetta, and Giacomo asserted that they “have always been interested in the mobility industry and saw a significant need for innovation in the car rental and fleet management space. The idea of helping people move more efficiently and sustainably was very appealing to us, and we saw a huge opportunity to make a difference in this industry.” Now in the first quarter of 2023, 2hire is as ambitious as ever. Thus far, the company’s technology has received widespread acclaim in Europe and South America. With over 15 million cars that can access the company’s services across 100 cities in 23 countries, it is no surprise that their technology is known for saving time and operational costs due to its ability to provide innovative solutions that help mobility providers in the car rental, peer to peer car sharing, car sharing, and fleet industries. With all of these successes in Europe and South America, 2hire is making the leap into the North American market with the aim of becoming an essential partner for mobility providers as they transition towards fully connected fleets (i.e. rental cars, delivery vans, corporate vehicles).  Recently, Filippo, Elisabetta, and Giacomo traveled from Italy to Boston and Atlanta to showcase their technology to potential partner companies. With this trip to the United States, it’s clear that 2hire is ready to take the next step in expanding their business to an even larger international market. Having interests expressed in this technology by OEMs, major rental car companies, and car sharing platforms, 2hire demonstrates their ability to provide bona fide seamless integration solutions between service providers and connected vehicles while also supporting automotive companies in making their cars easily accessible to a growing ecosystem of digital service providers.  From here, 2hire can only go up as they gain traction and secure partnerships in the United States.  Taking a business from a small startup composed of college friends to a global company doing business with Fortune 500 corporations is no small feat. When asked for advice on lessons for other startup companies in the mobility space, the 2hire team shared three key pieces of guidance: For more information on 2hire’s technology and business, visit their website and LinkedIn page. Information on Filippo, Elisabetta, Giacomo, and the other members of the 2hire team can be found on each of their LinkedIn pages.  And you can learn more about how the AutoMobility Advisors team works with companies like 2hire and can help you and your business seize the amazing opportunities waiting for innovative companies ready to serve the new mobility market. Click on the link below and get in touch, we’d love to talk with you!